Writing website copy can be an absolute minefield, especially when you just wanna get it out there and have your dream clients lining up to work with you. And so, maybe you botch it all together and press publish hoping for the best, so you can get on with what you do best – running your business.
But here’s the thing, if your website copy isn’t hitting the mark, that queue of people lining up to work with you is gonna be prettyyy short. So let’s do something about it, okay?
Here’s 3 simple ways you can improve your website copy TODAY…
1. Tell people what you do and who you help from the get-go
Sounds easy enough, doesn’t it? But it’s something a whole bunch of business owners completely bypass because they’re so wrapped up in telling their audience alllll the things, that they actually end up telling them nothing.
Remember the average human attention span is around 8 seconds (and it’s getting shorter!) So, if you want your reader to stay on the page and read on, you’ve gotta let them know what they’re there for with a punchy opening line. For me, that’s “Killer Copy for quirky and creative entrepreneurs.” Or it could be “Bespoke branding services for businesses who want to stand out from the crowd”.
Get the gist? Cut the crap and get crafting that headline!
2. Block. It. Up.
One of the biggest mistakes I see is large, chunky pieces of text that make you want to scroll straight off the page. Yikes! Most readers are here for an easy read, to skim the page, and to skip to the parts they’re interested in. If you’ve got long sentences, even longer paragraphs, and no space to take a breath, your audience won’t be able to take a breather either – and it’ll send them on their way to something they can read.
Your home page in particular is somewhere that should tell them what you do and how you can help them, by navigating them to different pages of your website. You don’t want to give everything away here but it is your shop window, so you should put on display all the good stuff, which makes them want to pop in for more.
I’m talking about a link to your freebie or mailing list, a mini bio about yourself linking to your About page, an overview of your services linking to, you’ve guessed it, your Services page, as well as links to your social media and blog if you have them. Block it all up and use clear headings!
3. Use more ‘You’ than ‘I’
Look, it’s much easier to talk about yourself, but your audience? They don’t really give a shit. What they do give a shit about? Themselves. So it’s time to make it all about them.
Have a skim through your website copy and tot up the amount of times you say ‘I’ instead of ‘you’… if it’s more than the ‘you’s’, you need to turn that ratio around. Remember, yes you’re speaking to more than one person, but actually when someone is reading your copy, they’re alone – so speak to them directly. Make them feel noticed, valued, and understood.
Shit hot website copy = shit hot results
It’s not easy to write killer website copy that connects and converts, but by tweaking it up with these simple, actionable tips, it can have a big impact on your website traffic.
Need some extra help? Book your SOS website copy audit for just £125 or find out how you can work with me here.