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MAKE YOUR COPY GO POW

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Killer copywriting services for quirky and creative entrepreneurs. Ditch the ick for copy that connects AND packs a punch. Let’s work together 👊

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Running your own business isn't all rainbows and f

Running your own business isn't all rainbows and fairy tales...

But it will always be worth it. ♥️

Yes, there will be times of uncertainty, times you question yourself, times you wonder if you'll ever get back up again, times you put pressure on yourself to show up, times you panic you're doing the wrong thing...

...All of the things!!! 🤯

But if you're doing what you're love and you have time to spend with the ones you love, then you've nailed it really. 👌

For me, I've had more white space in my diary and I'm thankful for it. There's a little less money in my pocket 👀😂 but I still have everything I need.

Because when you make a life instead of a living, that's when it all changes. 🙌

In the uncertain times, the one thing you can control is you. (And I'm gonna be honest here and call myself out coz I've been pretty shit until recently 🤭).

So here I am, with a still slightly wonky knee, a pupster on the way next week, and feeling like I'd lost myself a little bit until now. ☀️

Showing up doesn't mean you have to be positive all the time. It's about being your real self. Sharing the highs and lows. Leaning into it all.

That's why I love words so much - because they're there to express how you feel and connect with other people. 💛

If you're struggling to find the words, I'm here as a copywriter, but I'm also here as a fellow business owner and pal to listen and have a good giggle with! 😁

And my DMs are always open. 💖

📸 Photo by the incredible @cassandralanebranding
👩‍🎨 Artwork by @lizt.art
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#killercopy #businesslifebalance
#businesstruths
#businessvalues
#copywriting101
#creativecopywriter #creativeentrepeneur #creativeliving #creativeenthusiast #creativejourney #creativebosses #creativeentrepreneurship #creativepeople #creativegirlgang #creativitymatters #yourbusinessyourway

I've been keeping a little secret... Killer Copy

I've been keeping a little secret...

Killer Copy® (eek!) is officially TRADEMARKED 💃🥳🤩

For those of you who don't know the story behind the name, it's pretty simple really...

My last name is Killingbeck and my copy is killer 🤭

So I knew that I never wanted anyone else to pinch my name - because otherwise I'd have to marry someone else or change my last name by deed poll to something like Kickass 😂

So, there we go. I've got the elusive ® and I'm buzzeddd 👩‍🎤

P.S. Go check out my new website too because everything is coming together and I'm 😭
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#killercopy #trademark #trademarked #trademarkedbrand #brandingbuilding #brandidentitydevelopment #brandstorytelling #creativecopywriter #websitecopywriter #conversioncopywriter #copywritingsupport #creativebusinesswoman #creativeentrepeneur #creativebusinessowners #creativebusinessbranding #creativebizowners #creativevibes #creativeentrepreneurship

What's your "why"? The other night I found mysel

What's your "why"?

The other night I found myself listening to a podcast about finding your purpose (on the way to a mid-life crisis over here)...

And he said that our purpose is formed before we're 16 years old. 😱

I half agree with this - as a child, I didn't really fit in and wish I could've loved my quirky self like I do today 🤭🦄

And I definitely didn't think I'd have my own business. 💃

That's why I love supporting fellow quirky & creative entrepreneurs like me.

But I also think I've developed a huge purpose in the last 5 years.

Losing my dad continues to be the hardest thing I've ever gone through in my life. I still cry about it weekly and I've got a big gaping hole in my heart.

When we went out for the day last week, it hit me again - with the business I have now, I could have been out on day trips with my dad as that's what he loved to do.

He packed in work at 55 and spent the majority of time taking "the scenic route" to random places around the UK 🤣

My point being, my biggest "why" now is having more time to spend with the people I love. Being able to say "yes" at the drop of a hat. Not being tied to a desk or an employer that doesn't give a shit about me.

Obviously we all want money to pay the bills and treat the people around us, but time is the most important commodity we all have (or don't have).

Drop a 💛 if you agree.

📸 @cassandralanebranding
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#killercopy #whatsyourwhy #whatsyourpurpose #purposeledbusiness #heartledbusiness #heartcentredbusiness #createalifeyoulove #createdtocreate
#copywriting101 #copywritingpro
#copywritinglife #copywritingqueen
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#copywritingforcreatives #creativeentrepeneur #creativepreneurship #femalefounded #creativejourney

A lot of us just want to get shit done ourselves.

A lot of us just want to get shit done ourselves. 🙋‍♀️

Our business is our baby, we know how we want to do stuff, so sometimes it's easier if we just do everything.

...until it's not. ❌

Personally, I've been sat on something for 3+ months now. I keep trying to do it, then get frustrated at how little I get done, so come back to it another day, and another day... Until 3 MONTHS HAVE PASSED. 😱

And I'm not much further than I was when I first started it. 🙈

My options?

Screw it and don't do it. Or admit defeat and get someone else to do it for me - someone who enjoys it and can do a wayyy better job than me.

...I went for the second option ✌️

My only regret?

That I didn't do this 3 months ago. 🤦‍♀️

I would have saved myself a whole lotta time and whole lotta stress! 😬

My biggest "why" in my business is time. Time with my loved ones, time to do the things I love, and time for myself. ⏰

Outsourcing the stuff I hate, procrastinate over, or just don't wanna do, helps me gain that back. 🎉

So, if like me you've been sat on something for a while - maybe it's website copy, a sales page, or monthly content... A "killer" copywriter might just be able to help you. 😉

My DMs are always open for a chit chat 💛
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#outsourcedservices #timeisprecious
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#creativebizowner #creativebusinesswoman #creativebusinessuk #coolcreative #entrepreneurspirit #entrepreneursuccess #entrepreneurinspiration

Slowing down is the new speeding up ❤️ April

Slowing down is the new speeding up ❤️

April was a pretty rough month for me. It started with me catching covid and spending time trying to force myself to work, then reluctantly resting.

The day after I tested negative I threw myself straight into some volunteer days and then just a few days later, I had my knee injury. 🤕

Another reminder from the universe to slow down?

But I didn't straight away. I kept trying to "go."

It's only when I've completely stepped away from everything, deleted my email app, and treated a holiday as an actual holiday, it's all started to click into place. 💡

I've started writing my novel again. I've had content ideas coming out of my ears. And I know how I want to run my days when I get back home.

Hint: it involves much more resting and being intentional with my time. 🙌

Because as much as it's all well and good when you've got a sun lounger in Greece to sit on, that's sadly not always the 24/7 reality. 😂

👉 Slow down.
👉 Maintain your boundaries.
👉 Enjoy the small moments.
👉 Make time for things that light you up.
👉 Create a life that works for you.

And that's the end of my TED Talk. 🤭

P.S. I'll be back at my desk next week (w/c 9 May) so please feel free to pop me a DM or fill in the contact form on my website if you've got an exciting project coming up! 🥂

P.P.S. I'm also taking bookings for my VA knock 'em dead power hours. 💃

P.P.P.S. I'll also be spending time writing my novel so watch this space. 😍
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#killercopy #slowdown #takeiteasybaby #intentionaltime
#worksmartnothard #worklifebalanced #restisimportant
#workandrest #yourbusinessyourway #copywritingpro
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#creativeentrepeneur
#creativeladydirectory #entrepreneurjourney
#entrepreneurgirlgang #creativevirtualassistant

Hey angel pies! I feel your pain... Just over a y

Hey angel pies! I feel your pain...

Just over a year ago, I was banging my head against a brick wall wondering where to find my escape route.

I had clients coming out of my ears, who all demanded my attention both during "office hours" and out, and the work I was doing, I didn't like (to put it mildly). 🥵

But I was good at it. I felt confident doing it. And it was comfortable.

At this point, I didn't know I could make a living from writing. I was terrified to even go there.

All these thoughts crossed my mind...

👉 How do I even know I'm a good writer?
👉 What if I fail spectacularly and can't pay my bills?
👉 What if everyone else is better than me and I don't fit in?

But, like I always do, I listened to my gut and I went all in.

It wasn't smooth sailing and I made plentyyy of mistakes along the way, but here I am over a year later with a business I'm proud of, a schedule that makes me do a happy dance (when I don't have a squiffy knee!) Anddd more dollars than I had from my VA work 💃

So now, I'm here to help you too!

I've got 2 slots available THIS WEEK for a knock 'em dead power hour with moi before I go sunning myself up in Rhodes 🌞

Coz you too can go from VA Machine to Copy Queen 👑 (really proud of this one) 🤭

DM for more info 💖
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#virtualassistantbusiness #virtualassistantlifestyle #creativebusinessowner #creativebusinesses #creativebizlife #creativeenthusiast #creativeentreprenuer #creativeentrepreneursontherise #femalebusinessownersunite

...because guess what? There will never be one.

➡️ It wasn't the "right time" for me to go travelling straight after I completed my Law Degree whilst everyone else looked for training contracts.

➡️ It wasn't the "right time" for me to up and leave my job and flat in London to work a season abroad in Greece.

➡️ And it wasn't the "right time" for me to quit my well paying PA job with no job to go to and a mortgage to pay for.

But still, I did it. Every time.

Because the thing is, you will ALWAYS have an excuse not to. And there will always be someone who tells you it's not a good idea.💡

Even if you had it all planned out down to a tee, life is full of the unexpected and there will always be something that catches us off guard or deviates from "the plan".

Nothing is certain. Nothing is guaranteed. You've just got to learn to roll with the punches and keep following what lights you up in life. 🙌

Even now, I've been putting off promoting my Knock 'em dead power hour for VAs wanting to make the switch to copywriting. ✍️

Covid set me back, then I needed to catch up with deadlines, I haven't put up a sales page, anddd I haven't finished the free training I wanted to have out there first...

Until I realised last night, I'm literally sat here waiting for the "right time" when there'll never be one! 🤦‍♀️

I'm here. I'm ready. And I have 2 spots available next week! 💃

So if you're looking to make the switch and you'd love to pick my brains on a 1 hour zoom call and receive a doc full of action points and resources after the call, all for just £99, pop me a DM 💖

Oh and stop waiting for the right time 😉
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#killercopy #copywriting101 #copywritingpro #copywritingcoach #copywritingtips #copywritinghacks #creativecopywriter #virtualassistantcommunity #virtualassistantlifestyle #creativeva
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I'm gonna say it how it is... When you first come

I'm gonna say it how it is...

When you first come into the online business space, particularly Instagram, it's pretty overwhelming (understatement of the century). 😱

All you see is £10k months, £100k sales, 6 figures this and that...💰

For some of us, it makes us feel a bit shit. Inferior. Incapable. In the wrong place.

"How you can make £10k in 24 hours by doing this, this, and this..."

⬆️ (Disclaimer: No-one can guarantee you can earn any sum of money.)

But before you get sucked in and feel like you're never going to get anywhere, think about this... those figures are great but what about actual profit? Some of these people have huge teams. What if you don't want that?

Don't get overconsumed by the general messaging that's constantly floating around. Stay in your lane. Focus on what you want to do and what you want to achieve. 💪

For me, it's about doing work I love, with people I love, and not working myself into the ground.

I have big ass lie ins and don't start work until 11am. I go to Zumba every Tuesday morning. I take Fridays off. I literally work about half the hours I used to work.

I earn more than I earned as a VA. I earn more than I earned as a corporate PA. Do I earn LOADS more? No, not right now. But is my life infinitely richer in more ways than one? HELL FUCKING YES. 💃

People will try to sell you their version of "the dream" but the dream is yours and yours alone.

Everyone seems to think we want millions of pounds, a massive mansion, 3 cars, first class flights (ok I wouldn't mind some of those), designer clothes, and a team of people doing every role imaginable...

But it's okay if you dont want that. You get to make an impact your way. On your terms. Your rules. 🙌

And if that does involve making a certain amount of money, that's okay too. Just don't let the driving force of your life be something you don't align with.

Over and out 💖
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#killercopy #onlinetruths #yourbusiness #yourbusinessyourway #yourbusinessyourrules #businessvalues #businessmyway #businessinstagram #smallbusinessinspiration #instabusinesswoman #femalefounderscollective #messagingmatters #creativeliving #creativemind #creativeentrepreneurs

Today is a good day... Coz it's my biz birthday!

Today is a good day...

Coz it's my biz birthday! 🥳

1 year ago, I said goodbye to my VA clients and ventured "all in" to the world of copy.

From £17-22 an hour to ditching the hourly rate, charging my worth, and gaining back valuable time in my diary. 🙏

From learning all the bro marketing tactics and uncovering countless sleazy scripts in my DMs, to deciding to throw them all firmly in the bin. 😁

From feeling like there wasn't a place for me in the online world, to realising there's a place for ALL of us and that the best things happen when we collaborate together. 💪

It's been quite the journey! And there's an even bigger one ahead. 💃

A new tagline sprung to my mind as I tossed and turned in bed last night struggling to get sleep...

Copywrite without the shite. 👏

(Copywrite isn't even a word according to the red line under it but rules, schmules.)

New biz year, more rules to find to ditch 🤭

What are you ditching?

📸 @cassandralanebranding
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Writing your website copy? Stop writing in third

Writing your website copy?

Stop writing in third person. ❌💖

You have this amazing opportunity to talk directly to your ideal client so use it!

Don't add an artificial layer of distance by speaking as if you're not the person the text is about.

People buy from people. So ditch the distance and get real.

Writing in first person is more natural. You connect more with the reader. You come across as more approachable, relatable, and authentic. ✨

But most of all?

People want to hear from YOU. 🙌

Writing your website copy and want an extra pair of eyes to help spruce it up and make it more relatable?

DM me or head to the link in my bio to find out more about my SOS copy audit - only £79 💃
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